By taking over the brand “KRON 1959”, INTERCO Cosmetics started a decades-long, impressive company history. As the first European manufacturer of Private Labels in the field of decorative cosmetics, the company is still specialized in merchandising of innovative, decorative and nourishing cosmetic products for perfumeries, drugstores, licenses and fashion labels.
The history of INTERCO Cosmetics begins in 1932. Its founder, Werner Schröder, is still the sales manager at the hygiene article manufacturer Blendax GmbH. With the appointment of Blendax as Managing Director, Werner Schröder brings his son Jürgen into the company. Together they build up the young company INTERCO Cosmetics next to their day-to-day business and lay the foundation for a family business that lasts until today. The year 1959 finally marks the official founding date and the beginning of the INTERCO Cosmetics success story.
By taking over the brand KRON 1959, INTERCO Cosmetics is expanding its distribution into well-known trading houses such as Karstadt, Horten, Hertie, Merkur as well as Woolworth. The promotional presentation of the products lies with the sister company – the IC Service Group. Due to the growing awareness and the accompanying triumphal procession of the own brand, the family business INTERCO Cosmetics gains more and more product and trade expertise. The original marketing concept of KRON 1959 concentrates not only on sales at the POS but also in cooperation with the IC Group on rackjobbing – the sorting of products in the department stores.
Thanks to its success, INTERCO Cosmetics is gaining other strong own brands: Misslyn, the specialist in hand and nail care solutions, artificial eyelashes and nails, is the first upmarket niche retail brand. Shortly thereafter, another professional for cosmetics in the entry level price segment adds to the portfolio: uma – united makeup artists. With these two brands, INTERCO Cosmetics is shifting its focus from Private Label business to brand business.
The 2000s initiate a change in the German trade market and mark the gradual decline of department stores. This also emerges a turning point in INTERCO Cosmetics' history: With the inclusion of Schlecker as a customer and the launch of its exclusive Private Label brand [basic], one of the major drugstore chains becomes INTERCO Cosmetics' first trading partners. Other own brands are discontinued or outsourced.
Through the subsequent insolvency of Schlecker in den 2010s, the INTERCO Cosmetics strengthen its Private Label business: With the acquisition of further well-known customers, the company will once again reflect on its roots and the combination of traditional values with new, innovative products. By admittance to the Dr. Neuberger Group in 2017, INTERCO Cosmetics is taking its next big step in a long-standing, successful company history, which is one of a kind.